Portfolio categories: Etnography

  • Etnographic Research on Food Bloggers

    My team and I carried out an ethnographic analysis of the “Food Bloggers’ Tribe”, for the course in “Consumer Behaviour and Relationship Marketing” taught by the late Prof. Brendan Richardson. Our Analysis aimed to investigate the current situation of the food blogging phenomena focusing on: The tribal linking values. Its configuration as a “serious leisure”. […]

  • Media Relation and Food Blogger

    For my final dissertation for my BSc in Communication and Management, at the University of Teramo, I Investigated the involvement of Food Bloggers in the marketing and business communication strategies. To do so in more detail, I analysed, in particular, the communication strategy of the Italian pasta Brand Voiello, that in the years between 2009 […]