For a heuristic of food waste...

...Stop wasting food!


As difficult as it is to talk about oneself, I could give you the usual banalities about my experiences and skills, but you can check my Resume for those (and be sure to check the various project I did!).

Here something a bit more interesting about myself:

  • I managed to successfully deliver my master thesis while working full time and going through an unlawful eviction and two different major infections (such resilience!).
  • I lived in 3 different countries in the last 3 years (Ireland, Italy, U.K. – Scotland). 
  • I am able to get around, with confidence, in any city in just a couple of days (even in the maze that is Porto).
  • I spent 4 months in Finland when I was 16.
  • I do not eat any seafood (ugh!) but I am a big advocate for the introduction and diffusion of insects in our diet!
  • I am not a graphic designer (but I get around if needed).
  • Name: Gianlorenzo
  • Surname: De Santis
  • Nickname: Santo
  • Citizenship: Italian
Latest posts
Aquaponic Project Proposal For Puglia

An informed proposal for an integrated agricultural system that is composed by a hydroponic and aquaculture (aquaponics) recirculating cycle, and a separate insect rearing unit. The last part of this proposal is focused on the specific geographical benefits for Puglia.

Virtual Crickets

How Virtual Reality can aid the adoption of entomophagy, even in customers with a high degree of disgust and neophobia!

Trash Blindness

Trash is a cunning and sly creature.
A parasite that has learned to hide in plain sight in the urban landscape.
It is everywhere and we have become blind to it. This particular affliction is called trash-blindness.

Events, Sustainability
Zero Waste Edinburgh Launch Party
Etnography, Events, Food, Marketing, Qualitative, Quantitative, Research
Media Relation and Food Blogger
Circular Economy, Content Creation, Food, Social Media, Sustainability
Food Sharing Hub Promo Video
Events, Food, Research, Sustainability
Resource Efficient Scoltand Food Waste Reduction Workshop
07/2018 - 02/2019
Web Marketing and Product Officer - Real Foods Ltd.

Real Foods is the largest independent Scottish retailer of Organic, Fairtrade, Vegetarian and Special Diet foods.

12/2017 - Present
Communication & Branding Volunteer - SHRUB Cooperative

SHRUB is Edinburgh’s hub for creative reuse. I have been involved in many of SHRUB's Promotional campaign and external communications and developed the main branding and communication strategy development for the Zero Waste Edinburgh project.

07/2016 - 12/2016
Airbnb Sales Specialist - Voxpro Ltd.

I was employed by Voxpro on behalf of Airbnb to aid their increase in territorial presence regarding vacation rental properties in key markets.

06/2015 - 10/2015
Marketing & Event Specialist - Sample-Studio Ltd.

I Contributed to the planning, organization, and promotion of several art exhibitions, organized by the Sample Studios' Visual Art Program: TACTIC.

09/2013 - 09/2014
Marketing & Event Intern - Alumni Comunicazione Teramo (Università degli Studi di Teramo)

During my Internship I carried out various promotional, branding and event management tasks:

08/2017 - 10/2017
CircularX: Circular Economy - an Introduction - TU Delft & Ellen MacArthur Foundation

An introductory course to the paradigms of the Circular Economy and how businesses can create value by reusing and recycling products.

09/2015 - 02/2017
MSc in Food Marketing (1.1) - University College Cork

My efforts were particularly focused on consumer behaviour and food innovation, especially due to my final project: Qualitative Exploratory Research On the Attitudes toward Consumption of Insect Based Flours and Powders.

10/2011 - 10/2014
BSc in Communication & Management (2.1) - Universita degli Studi di Teramo

During my bachelor, drawing from a multitude of academic disciplines, I learned the theory behind a communication strategy and the practicalities of successful negotiations, team working and interpersonal interactions and advertising campaign.

Tools I use
  • Ms Office / Google Suite
  • Design and graphics suites ( Adobe CC and others)
  • CMS (Zotero, Wordpress, Hootsuite, etc.)
  • Analytic software ( SPSS, Excel, etc.)
  • CRM (Salesforce)
  • Database (MS Access)
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