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Aquoponic Proposal for Puglia
After graduating from my master in Food Marketing at UCC, I came back to my native region and start to think about to innovate the local agricultural landscape and relieve my land from the environmental issue that it faces. The result is this Proposal for an Integrated Aquaponic and Insect Rearing System
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Opportunities in Sports Nutrition Products for the Musgrave Group
This project has been one of the most fulfilling and rewarding and gave me the possibility to apply and expand my marketing and research skills based on real data and in a highly professional business environment. The task was: To examine the opportunities within Sports Nutrition Products, particularly protein bars, for the SuperValu and Centra […]
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Etnographic Research on Food Bloggers
My team and I carried out an ethnographic analysis of the “Food Bloggers’ Tribe”, for the course in “Consumer Behaviour and Relationship Marketing” taught by the late Prof. Brendan Richardson. Our Analysis aimed to investigate the current situation of the food blogging phenomena focusing on: The tribal linking values. Its configuration as a “serious leisure”. […]
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Media Relation and Food Blogger
For my final dissertation for my BSc in Communication and Management, at the University of Teramo, I Investigated the involvement of Food Bloggers in the marketing and business communication strategies. To do so in more detail, I analysed, in particular, the communication strategy of the Italian pasta Brand Voiello, that in the years between 2009 […]