Portfolio categories: Marketing

  • Aquoponic Proposal for Puglia

    After graduating from my master in Food Marketing at UCC, I came back to my native region and start to think about to innovate the local agricultural landscape and relieve my land from the environmental issue that it faces. The result is this Proposal for an Integrated Aquaponic and  Insect Rearing System

  • Opportunities in Sports Nutrition Products for the Musgrave Group

    This project has been one of the most fulfilling and rewarding and gave me the possibility to apply and expand my marketing and research skills based on real data and in a highly professional business environment. The task was: To examine the opportunities within Sports Nutrition Products, particularly protein bars, for the SuperValu and Centra […]

  • Seed & Chips 17

    After my Master graduation, as a present for my self, I bought a ticket to the Seed & Chips 2017. Seeds & Chips is an international summit dedicated to food innovation which is held in Milan. I travelled for around 20h and ~3700 km in three days to attend to the Seeds & Chips 2017, the […]

  • Etnographic Research on Food Bloggers

    My team and I carried out an ethnographic analysis of the “Food Bloggers’ Tribe”, for the course in “Consumer Behaviour and Relationship Marketing” taught by the late Prof. Brendan Richardson. Our Analysis aimed to investigate the current situation of the food blogging phenomena focusing on: The tribal linking values. Its configuration as a “serious leisure”. […]

  • Media Relation and Food Blogger

    For my final dissertation for my BSc in Communication and Management, at the University of Teramo, I Investigated the involvement of Food Bloggers in the marketing and business communication strategies. To do so in more detail, I analysed, in particular, the communication strategy of the Italian pasta Brand Voiello, that in the years between 2009 […]

  • Shrub Visual Identity Refreshement

    At the end of 2018, SHRUB Cooperative, alongside with their expansion, by the opening of their second venue in Edinburgh (Zero Waste Hub, on Bread St.) and the (re)launch of their various projects, decided to go through a “Brand Refreshment”, of which I coordinated and the chance of giving my substantial contribution and . The […]