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Zero Waste Edinburgh Branding

Zero Waste Towns are really important pilot projects that allow us to test out lots of different approaches that we will need in order to make the transition to a fully zero waste society.

During the initial stages of the Zero Waste Edinburgh project, I have been tasked with designing its branding and visual identity.

Following the guidelines provided by Zero Waste Scotland and the European Regional Development Fund (ERDF), I designed, collaborating with Rob Simpson (Communications Coordinator: Zero Waste Edinburgh) a series of logos and logotypes, one for each branch of the projects,

The design maintains a close match with the Zero Waste Town overall branding but can be also easily associated distinctively with Zero Waste Edinburgh.

 

Categories: BrandingMarketingSustainability